Interactive Tools & Calculators
Summary
Most people researching solar panels, batteries, heat pumps or electric cars do not need another generic sales page. They need help applying the information to their own home, energy use and priorities.
Cleantech Content designs and maintains interactive energy tools that do exactly that. A visitor answers a short series of questions and receives a useful, tailored result. The business receives a better-informed enquiry, with enough context to start a meaningful conversation.
Each calculator is built around clear assumptions and evidence from recognised sources. Prices, tariffs, grants and other time-sensitive inputs can be maintained as the market changes, rather than being left to go stale after launch.
Two ways to work with us
The UK Installer Suite
The UK Installer Suite is the quickest route to adding ready-made tools to an installer website. Choose the calculators that suit your services and we will apply your branding, configure the enquiry route and provide the embed.
The suite is designed for UK solar, battery, heat pump, EV and whole-home energy businesses. The tools share a consistent interface, so you can start with one and add others without creating a disconnected collection of widgets.
Bespoke interactive projects
If your proposition, calculation method or customer journey is unusual, we can scope a bespoke tool around it. This could be a calculator, assessment, comparison tool, eligibility checker or guided product selector.
Bespoke work begins with the decision the tool needs to support. We then define the inputs, calculation logic, source data, results and lead information before design and development begin.
What interactive tools can do
Give visitors an answer based on their circumstances rather than an industry average.
Explain where each result comes from, including the important assumptions and limitations.
Help customers compare technologies, tariffs, grants or product options.
Collect useful enquiry details with the visitor's consent and send them to your team.
Fit your website and brand instead of sending potential customers to a third-party calculator.
Stay useful as prices, policies and market data change.
The UK Installer Suite
Seven white-label calculators are available:
Whole Home Energy Planner
Solar Savings Calculator
Battery Savings Calculator
Heat Pump Savings Calculator
Grant & Incentive Checker
EV Running Cost Calculator
Smart Tariff Finder
You can see the complete product descriptions, live demonstrations and commercial options on the UK Installer Suite page.
How it works
Step 1: Choose the decision to support
We begin with the customer question. It might be whether solar is suitable, which battery size makes sense, how a heat pump compares with an existing boiler, or which grants may apply. A clear decision keeps the tool focused and avoids unnecessary questions.
Step 2: Define the method and evidence
We map the inputs, formulas, datasets and assumptions behind the result. Where recognised industry methods or official sources apply, we use them. Any judgement calls are documented so that you can review how the answer is produced.
Step 3: Design the customer journey
The questions are ordered and written for ordinary householders, not technical specialists. Results explain what the figures mean, where uncertainty remains and what the customer can sensibly do next.
Step 4: Brand, build and test
The tool is adapted to your brand and tested across desktop, tablet and mobile. We check the calculation logic, unusual inputs, links, forms and enquiry emails before launch.
Step 5: Embed and maintain
We provide the finished embed for your website and confirm that it works in context. Where the tool relies on changing tariffs, grants, prices or policies, ongoing maintenance keeps the underlying information current.
What you get
A responsive calculator or interactive tool for your website
Your colours, logo and contact details
Documented calculation assumptions and source references
Customer-facing explanations written in plain English
Lead capture configured for your sales process, where required
Testing across common screen sizes and realistic input combinations
Embed instructions and launch support
Maintenance options for time-sensitive data
A live example: Infinity Energy Services
Infinity Energy Services uses a connected suite of seven calculators covering whole-home planning, solar, batteries, heat pumps, EV running costs, grants and smart tariffs. The tools sit within Infinity's website and carry its branding, while each one answers a distinct customer question.
Explore Infinity Energy's live calculators to see how the suite works on an installer website.
Why it matters
A standard contact form asks a visitor to explain what they want. A useful calculator helps them understand what they want first. By the time they enquire, they have already considered their home, priorities and likely options.
That makes the website more useful before a salesperson becomes involved. It also gives the sales team better context for the first conversation.
Credibility matters as much as conversion. Energy calculations can influence expensive household decisions, so the assumptions should be visible and the tool should be willing to show an unflattering result. A calculator that always produces a sales-friendly answer will not stay trusted for long.
