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FAQ
Frequently asked questions
Here are the top questions our clients ask during discovery calls:
What is your typical turnaround time?
Turnaround times depend on the project's scope, but are typically 3-4 weeks. We will agree on a clear timeline and delivery schedule during the briefing process.
Do you work on a retainer or per-project basis?
Both options are available. We can discuss which model best suits your content needs during our discovery call.
Can you guarantee your content will rank on the first page of Google?
We can’t make ranking promises, but our content is well structured both in terms of visitor readability and on-page SEO, and assuming your website is set up correctly and has decent domain authority, our content should rank very well.
How are Chat GPT and other AI platforms affecting Google search?
A big shake-up in online search is already underway – there are $billions at stake. We monitor how AI is affecting search every day, and so far we have observed that pages which rank well organically in Google, also tend to do well in AI search. We are keeping a close eye on the situation and will adapt our content accordingly.
Why pay for content when AI can do it for free?
Free or low-cost AI tools can churn out decent-looking text, but most AI content feels thin, generic, and lacks authenticity. Google rewards pages that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). When a proven sector expert – such as David Lewis – authors or oversees the content, that real-world credibility signals quality to both readers and search engines, helping your pages perform better over time.
Can you write about topics outside of renewables and EVs?
While most of my recent creative output has been focussed on renewable energy and electric transport, I can write about certain other sectors as well – feel free to ask.
What is your typical turnaround time?
Turnaround times depend on the project's scope, but are typically 3-4 weeks. We will agree on a clear timeline and delivery schedule during the briefing process.
Do you work on a retainer or per-project basis?
Both options are available. We can discuss which model best suits your content needs during our discovery call.
Can you guarantee your content will rank on the first page of Google?
We can’t make ranking promises, but our content is well structured both in terms of visitor readability and on-page SEO, and assuming your website is set up correctly and has decent domain authority, our content should rank very well.
How are Chat GPT and other AI platforms affecting Google search?
A big shake-up in online search is already underway – there are $billions at stake. We monitor how AI is affecting search every day, and so far we have observed that pages which rank well organically in Google, also tend to do well in AI search. We are keeping a close eye on the situation and will adapt our content accordingly.
Why pay for content when AI can do it for free?
Free or low-cost AI tools can churn out decent-looking text, but most AI content feels thin, generic, and lacks authenticity. Google rewards pages that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). When a proven sector expert – such as David Lewis – authors or oversees the content, that real-world credibility signals quality to both readers and search engines, helping your pages perform better over time.
Can you write about topics outside of renewables and EVs?
While most of my recent creative output has been focussed on renewable energy and electric transport, I can write about certain other sectors as well – feel free to ask.
What is your typical turnaround time?
Turnaround times depend on the project's scope, but are typically 3-4 weeks. We will agree on a clear timeline and delivery schedule during the briefing process.
Do you work on a retainer or per-project basis?
Both options are available. We can discuss which model best suits your content needs during our discovery call.
Can you guarantee your content will rank on the first page of Google?
We can’t make ranking promises, but our content is well structured both in terms of visitor readability and on-page SEO, and assuming your website is set up correctly and has decent domain authority, our content should rank very well.
How are Chat GPT and other AI platforms affecting Google search?
A big shake-up in online search is already underway – there are $billions at stake. We monitor how AI is affecting search every day, and so far we have observed that pages which rank well organically in Google, also tend to do well in AI search. We are keeping a close eye on the situation and will adapt our content accordingly.
Why pay for content when AI can do it for free?
Free or low-cost AI tools can churn out decent-looking text, but most AI content feels thin, generic, and lacks authenticity. Google rewards pages that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). When a proven sector expert – such as David Lewis – authors or oversees the content, that real-world credibility signals quality to both readers and search engines, helping your pages perform better over time.
Can you write about topics outside of renewables and EVs?
While most of my recent creative output has been focussed on renewable energy and electric transport, I can write about certain other sectors as well – feel free to ask.